DJLINK.me

Author

Sam Findlay

Founder

Founder of DJLink.me and director of Mainline Music Asia.

17 articles

  • Female DJ performing in a club with moody lights and audience
    Artist Growth

    How a Promoter She'd Never Met Found Her at 11pm on a Tuesday

    It was 11pm on a Tuesday. A promoter in Ghent was scrolling SoundCloud, digging for melodic techno. He found a mix he liked. He clicked the link in the bio. That link was a DJLink.me page. By 11:07pm, he had submitted a structured booking enquiry — date, venue, expected…

    SFSam Findlay2 min read
  • DJ checking messages on phone before a live performance
    Artist Growth

    One Message. Every Promoter He'd Ever Worked With.

    Here's something most DJs don't do: follow up with promoters who already booked them. It sounds obvious. It is obvious. And almost nobody does it. The gig ends. The promoter hugs you. You go home. Three months pass. The promoter books someone else — not because they didn't…

    SFSam Findlay2 min read
  • Smartphone on a DJ mixer showing a clean link-in-bio booking page with enquiry form
    Artist Growth

    Your Link-in-Bio Is Your Booking Agent. Here's How to Build One That Works.

    Most link-in-bio pages are graveyards for booking enquiries. Yours doesn't have to be. Here's exactly what a promoter needs to see in the ten seconds before they close the tab.

    SFSam Findlay3 min read
  • DJ working at laptop and mixer in a dimly lit studio, booking dashboard on screen
    Artist Growth

    The 12-Step Booking Flywheel: How DJs Actually Get Booked

    Twenty years booking DJs across the planet. Twelve steps every single gig travels. Miss one, the gig wobbles. Miss two, it dies. Sam Findlay lays out the full MAP — from network to repeat booking — with real DJs, real promoters, and zero fluff.

    SFSam Findlay6 min read
  • DJ performing while checking laptop analytics and music tracks
    Analytics Strategy

    She Was Posting Every Day. None of It Was Working.

    I know a DJ. Let's call her L. She posted every single day for six months. Stories. Reels. Grid. The works. Her engagement was decent. Her following grew, slowly. And she was not getting booked any more than before. The problem was not effort. The problem was signal . She was…

    SFSam Findlay3 min read
  • Music producer and label team reviewing analytics and release performance
    Agency Labels

    Linkfire, Feature.fm, or DJLink.me — Which Platform Is Right for Your Label?

    Here's a scene I've watched a hundred times. A label releases a track. Linkfire smart link goes out. Clicks pour in. Spotify numbers climb. The analytics dashboard looks like a Christmas tree. And then — nothing. The campaign ends. The attention evaporates. Nobody got booked.…

    SFSam Findlay3 min read
  • Open book on a DJ booth with 'HOW TO GET BOOKED' visible on the cover, headphones nearby
    Artist Growth

    Introducing 'How to Get Booked' — The Free Guide Every DJ Should Read

    After twenty years booking DJs across four continents, Sam Findlay wrote the book. It's called 'How to Get Booked,' it's free, and it might be the most useful thing you read this year.

    SFSam Findlay2 min read
  • DJ performing live at a club with crowd and lights
    Comparisons

    Which Link in Bio is Best for DJs?

    Here's a conversation I've had roughly four hundred times. "What link-in-bio should I use?" And here's the answer after twenty years booking DJs: none of them were built for you. Linktree, Beacons, Koji, Lnk.bio — they're fine tools. For influencers. For creators selling…

    SFSam Findlay3 min read