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Running a music booking agency today means operating across more channels than ever. Your artists live on Instagram, SoundCloud, TikTok, Resident Advisor, and YouTube. Meanwhile your team is juggling enquiries, negotiating deals, generating contracts, sending invoices, and…
Here's something most DJs don't do: follow up with promoters who already booked them. It sounds obvious. It is obvious. And almost nobody does it. The gig ends. The promoter hugs you. You go home. Three months pass. The promoter books someone else — not because they didn't…
I know a DJ. Let's call her L. She posted every single day for six months. Stories. Reels. Grid. The works. Her engagement was decent. Her following grew, slowly. And she was not getting booked any more than before. The problem was not effort. The problem was signal . She was…
A track drops. The smart link goes out. Clicks pour in. The dashboard lights up. And then nothing — nobody got booked. Linkfire, Feature.fm and Linktree all move clicks and measure streams. None of them turns attention into a booking. Here's the difference.
Here's a conversation I've had roughly four hundred times. "What link-in-bio should I use?" And here's the answer after twenty years booking DJs: none of them were built for you. Linktree, Beacons, Koji, Lnk.bio — they're fine tools. For influencers. For creators selling…
Someone tells you to build a website. Someone else says a link-in-bio is enough. Both answers miss the point. The real question is not Squarespace versus Linktree. The real question is: when a promoter lands on your page at 11pm on a Tuesday, what happens next? I've watched…
